Why Is A Simple Web Experience Necessary?

When people are browsing the web they are choosing and deciding which information on your website is relevant in milliseconds. If you haven’t laid out your website in a way that’s simple and easy to use in “hyper-speed” – they are going to click away and lose interest – it’s all about fast navigation to relevant information. You’ve got the grab their attention before they lose interest and click away and go to someone else.

• People browse the web FAST
• Simple and Easy-to-Navigate sites yield better results

Using Video To Simplify The Experience

A way that you can simplify the web experience is using video – everyone browsing online when confronted with the option of navigating menus, reading text, or clicking on a video window with a big play button in the middle are going to click on that play button because it requires much less effort to digest the information.

• Video is simpler to understand
• Video is easier to digest
• People prefer video to text

Real-time Interaction

The good thing about video is that once they’ve pressed play if forces them into real-time interaction with your website. Customers aren’t frantically clicking on as many links as possible trying to find the right information – it forces them into real-time and it summaries and personifies your business in a way that graphics, text an image can’t do as well.

Directing Action

With web video production you can not only summarise your website and your services, but also you can direct action. At the end of it you can bring up phone numbers, point to different links on your sites -you can route and direct the traffic on your website through calls to action in the video.

Keep it under 1min30s and people are going to react, and respond to the video, because there’s no effort required in watching it. You can also actually entertain them while watching.

Video offers a much simpler customer experience, and you’ll see the benefits of using it straight away, in bounce rates, conversions and more.

Platinum Media specialise in website video production UK, we use revolutionary, top rated hybrid camera technology to achieve the best quality results at affordable, normal prices. Give us a call on or send us an e-mail at